Terms of Use

General information

The guides on this site explain how search engines and search optimization generally work. They are educational, not a promise of any result for your website. Search engines change their systems often, and what applies to one site may not apply to another.

No ranking guarantees

Nothing on this site, in a free audit or in any reply from us is a guarantee of a ranking position, traffic level or revenue outcome. No one controls how Google ranks pages.

The free audit

Sending the form asks us to review the public parts of the website you name and reply by email. Sending it does not create a contract, and you are under no obligation to buy anything afterward. We may decline a request, for example when a site is outside what we can usefully review.

Your website

Only send a website you own or are authorized to ask about. Do not send passwords, logins or confidential business information through the form.

Tools on this site

The checkers and builders on this site run in your browser and are provided as is. Check their output before using it on a live website.

Links to other sites

We mention or link to tools and documentation run by others, such as Google Search Console. We do not control those sites and are not affiliated with Google.

Changes

We may update these terms. The date at the top of the page shows the latest version.